In a recent promotional video, Slotsjudge game expert Krista Iljina and Onlyplay’s Head of Sales Alena Tsuranova cook a traditional Ukrainian dish that inspired Onlyplay’s Lucky Borsch slot game.
Tsuranova, a Ukrainian native, highlights the cultural significance of Borscht in Ukraine and explains how it inspired the slot game. The video showcases the two company representatives discussing gambling topics and company updates while cooking the traditional dish.
Tsuranova expressed, “It was a unique experience for the Onlyplay team. Our slot game, Lucky Borsch, is the most appetizing game on the market. It introduces players to the diverse ingredients of Borscht, the number one dish in Ukrainian cuisine.”
Following a strategic partnership with Richie Rabbit in Asia, Onlyplay hopes this creative video will increase its brand recognition in the European market. Meanwhile, Slotsjudge has been making strides in the iGaming industry with collaborations with Alchemy Gaming and Popiplay.
Jekaterina Dubnicka, Marketing and Communications Manager at Slotsjudge, commented, “This collaboration is reshaping the iGaming industry, setting a new standard in partnerships between affiliates and game providers.”