Inspired Entertainment has recently introduced Betfred Gold Cash Freespins for Betfred’s retail operations. The game features a five-reel, four-row, 40-win line slot set-up with wilds and symbols designed using Betfred iconography. It includes unique features like a gamble feature and free spins bonuses to enhance player retention.
The game is a personalized version of Inspired’s existing game, Gold Cash Freespins, tailored specifically for Betfred players. Betfred’s Head of Retail Marketing, Clare Smith, expressed excitement about the new game and believes customers will enjoy it. Inspired’s UK Product Director, Richard Terry, added that they are proud to relaunch Gold Cash Freespins in partnership with Betfred.
While Inspired works with other operators as well, they recently launched a version of Gold Cash Freespins with Paddy Power and extended their partnership with William Hill. Betfred has also made recent partnerships, including teaming up with US Integrity to boost integrity and regulatory compliance efforts. Additionally, Sharp Gaming rebranded as Betfred’s Technology department after a migration totaling £100m ($125.4m).